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$100 million New Jersey deli firm fires CEO Paul Morina 

Paulsboro coach Paul Morina cheers on George Worthy as he takes on Bergen Catholic s Wade Unger within the 152-pound bout throughout a wrestling match at The Palestra in Philadelphia,

Joe Warner | USAToday

The shareholders of the thriller $100 million New Jersey deli firm Hometown Worldwide fired CEO Paul Morina — a highschool principal and famend wrestling coach — after weeks of questions concerning the agency and his function there, a monetary submitting revealed late Friday.

Hometown Worldwide’s majority shareholders additionally voted to take away the corporate’s solely different govt, vice chairman and secretary Christine Lindenmuth, who works with Morina as an administrator at close by Paulsboro Excessive Faculty. The deli, situated simply throughout the Delaware River from Philadelphia, is Hometown’s solely working enterprise asset.

Their ousters got here every week after a beforehand unreported resignation of the president of a shell firm, E-Waste, which has a number of connections to to Hometown Worldwide

Securities and Alternate Fee filings present that the shareholders voting to take away Morina and Lindenmuth nearly actually included all or some members of two totally different teams of funding entities, one based mostly in Hong Kong, the opposite based mostly in Macao, a particular administrative area in Hong Kong.

Morina, 62, held a slew of different titles at Hometown Worldwide earlier than he was eliminated. In keeping with monetary filings, he owns 1.5 million frequent shares of the deli proprietor, making him, on paper a minimum of, price greater than $18 million.

Morina was changed as chief govt officer by Peter Coker Jr., who’s Hometown Worldwide’s chairman.

Coker Jr., who is predicated in Hong Kong, is aligned with funding entities there which have main stakes within the deli proprietor.

Coker Jr.’s father, North Carolina businessman Peter Coker Sr., himself is a significant investor within the firm.

The associated shell firm E-Waste additionally has changed its president, John Rollo, 66, after related questions had been raised by CNBC about him, that firm and its equally preposterous sky-high market capitalization regardless of a complete lack of ongoing enterprise.

Rollo, a Grammy-winning recording engineer, till not too long ago was working as affected person transporter at a New Jersey hospital.

Rollo, additionally a New Jersey resident, was changed as E-Waste’s president by 31-year-old Elliot Mermel, a California resident who’s getting paid $8,000 per 30 days in that function.

Mermel’s colourful enterprise background contains founding an organization that raised crickets as human meals, and a partnership in a cannabis-related enterprise with Paul Pierce, the former Boston Celtics celebrity basketball participant.

Pierce, who gained an NBA title with the Celtics, final month was fired as an analyst by ESPN for a racy Instagram Reside poss that confirmed him in a room with unique dancers.

On Saturday, the Boston Globe reported that Pierce will probably be inducted into the Basketball Corridor of Fame as a part of its 2021 class.

Mermel additionally based a biotech firm and a synthetic intelligence firm, and was a enterprise improvement advisor to a fertilizer firm, in accordance with a monetary submitting.

Mermel, a Colby College graduate, has one other firm, Benzions LLC, that had been amassing $4,000 every month since December below a consulting settlement with E-Waste.

That settlement was terminated as a part of his taking up administration of E-Waste, in accordance with a Securities and Alternate Fee submitting on Thursday.

Boston Celtics ahead Paul Pierce waves to the group after reaching No. 2 on the all-time Celtics scoring record, surpassing Larry Fowl, in the course of the second half of an NBA basketball sport towards the Charlotte Bobcats in Boston on Tuesday, Feb. 7, 2012. (AP Picture/Elise Amendola)

Elise Amendola

SEC filings present that Benzions in March signed one other consulting settlement with a second shell firm, Med Spa Holidays, linked to Peter Coker Sr., which likewise pays Mermel’s agency $4,000 per 30 days.

CNBC has reached out for remark from Morina, Lindenmuth, Rollo, Mermel, Hometown Worldwide’s lawyer and a spokesman for the Hong Kong buyers.

The present president of Med Spa Holidays is former E-Waste president Rollo, who took that job in February, in accordance with filings.

The adjustments in govt management at each Hometown Worldwide and E-Waste had been disclosed in 8-Okay filings with the SEC.

The deli proprietor’s submitting gave no cause why shareholders who management 6 million shares of frequent inventory — which represents about 77% of the corporate’s voting energy — voted out Morina and the 46-year-old Lindenmuth. Not less than 5.5 million of Hometown Worldwide’s frequent shares are managed by the Hong Kong and Macao buyers.

Each Morina and Lindenmuth stay principals within the deli itself, in accordance with the SEC submitting.

Morina is also concerned in an entity that leases the deli house to Hometown Worldwide.

E-Waste’s submitting mentioned that Rollo resigned as president on Might 7, a day after CNBC reported on the opaque nature of the Macao group of buyers.

Your Hometown Deli in Paulsboro, N.J.

Google Earth

The strikes seem — like different current ones by every of the money-losing corporations — to be an try to remove controversial points that might hurt their joint objective of merging with different companies in a transaction that may exploit their standing as publicly traded corporations on U.S. markets.

Hometown Worldwide first drew widespread consideration final month when hedge fund supervisor David Einhorn, in a letter to shoppers, identified the corporate’s market capitalization, which had topped $100 million regardless of proudly owning solely a single small Italian deli.

That eatery had gross sales of lower than $37,000 in gross sales for the previous two years mixed and was closed for practically half of 2020 because of the coronavirus pandemic.

Einhorn famous the incongruity of Morina being Hometown Worldwide’s CEO whereas working his day jobs as highschool principal and wrestling coach.

Hometown Deli in Paulsboro, N.J.


Morina’s staff at Paulsboro highschool is a perennial contender for state titles, and he’s among the many most profitable coaches in New Jersey wrestling historical past.

However he has no obvious historical past of working both a publicly traded firm or meals service enterprise earlier than the Hometown Deli opened in his personal hometown.

Nevertheless, Morina, whose brother is a New Jersey county sheriff, wrestled within the Seventies at Paulsboro Excessive Faculty with a person named James Patten, who works at Coker Sr.’s agency Tryon Capital.

Patten was barred by FINRA, the broker-dealer regulator, from appearing as a stockbroker or associating with broker-dealers, in accordance with the regulator’s database.

Earlier than that sanction, Patten was the topic of repeated disciplinary actions by FINRA, which included not complying with an arbitration award of greater than $753,000 for violating securities legal guidelines, unauthorized buying and selling and churning a shopper’s account.

Since Einhorn’s letter, CNBC has reported different eyebrow-raising particulars about Hometown Worldwide and E-Waste, whose shares, traded on the low-tier Pink over-the-counter market, prior to now yr have risen to beautiful ranges as ties have been fashioned between them.

Amongst these questions was why some buyers would pay a lot to purchase shares in both thinly traded firm, given their lack of significant income within the deli proprietor’s case, or, in E-Waste’s case, an absence of any income in any respect.

Even when each corporations obtain their objective of partaking in reverse mergers or related transactions with non-public companies seeking to turn into publicly traded, present buyers won’t obtain funds that replicate — in any approach — the buying and selling value of the shares.

On Friday, simply 205 shares of Hometown Worldwide had been traded, closing at $12.40 per share. Given the corporate’s practically 8 million shares of frequent inventory excellent, that offers it a market capitalization of $96.68 million.

E-Waste closed Friday at $9 per share, after no shares traded arms. With 12.5 million shares excellent, E-Waste has a market cap of $112.5 million.

In current weeks, each the deli proprietor and E-Waste disavowed their inventory costs, saying in extraordinary SEC filings that there was no monetary justification for his or her market capitalizations.

The strikes adopted the demotion of Hometown Worldwide from a extra prestigious OTCQB over-the-counter market platform for what OTC Markets Group known as “irregularities” of their public disclosures, and OTC Markets telling CNBC that it will be eyeing E-Waste as nicely.

A trio of Hong Kong funding entities led by Maso Capital, which final yr grew to become among the largest buyers in Hometown Worldwide’s largest buyers, are understood to be concerned in likewise positioning E-Waste as a reverse merger candidate.

The Hong Kong buyers embrace entities which are funding arms of Duke and Vanderbilt universities.

E-Waste’s largest single investor, Macao-based World Fairness Restricted, can also be the most important investor within the deli proprietor, and in Med Spa Holidays, one other shell firm linked to Coker Sr..

The workplace constructing on Avenida Da Praia Grande in Macao, China, the deal with for a number of entities listed as buyers in Hometown Worldwide, the proprietor of a single New Jersey deli.

Catarina Domingues | CNBC

Rollo stays the president of Med Spa Holidays, a shell firm with no enterprise operations whose workplace deal with is that of a enterprise operated by Coker Sr.

Hometown Worldwide loaned Med Spa Holidays $150,000 in February, information present.

That mortgage got here after E-Waste was loaned an an identical quantity by Hometown Worldwide in November, in accordance with an SEC submitting.

Information present that Coker Sr. loaned E-Waste $255,000 final September, most of which was used to pay the prior homeowners of E-Waste earlier than they offered their shares to World Fairness Lmiited.

CNBC’s articles have detailed how Coker Sr., a former faculty basketball star who has refused to remark when contacted by a reporter, has been sued for allegedly hiding belongings from a creditor to whom he owed practically $900,000 and for business-related fraud. He denied wrongdoing in these instances.

He additionally has been arrested for soliciting a prostitute, in accordance with a Raleigh, North Carolina, police report, and for exposing himself to and making an attempt to proposition three underage ladies, in accordance with a 1992 newspaper article.

Peter Lee Coker mugshot from the Raleigh/Wake Metropolis-County Bureau of Identification (CCBI).

Supply: Raleigh/Wake Metropolis-County Bureau of Identification

A agency managed by Coker Sr., Tryon Capital, had till not too long ago been amassing $15,000 a month from Hometown Worldwide below a consulting settlement. E-Waste was paying Tryon Capital $2,500 per 30 days for its personal consulting settlement.

These agreements had been terminated final month after CNBC articles described these offers and Coker’s tangled authorized historical past.

SEC filings present that Med Spa Holidays is paying Tryon Capital $2,500 per 30 days for its personal consulting settlement.

Coker Sr.’s accomplice in Tryon Capital, Peter Reichard, in 2011 was convicted in a North Carolina court docket of his function in a scheme that facilitated the unlawful contributions of hundreds of {dollars} to the profitable 2008 marketing campaign for governor by Bev Perdue, a Democrat.

The scheme concerned using bogus consulting contracts with Tryon Capital. Coker Sr. was not charged in that case.

Peter Reichard, a high Perdue aide, takes the oath earlier than his apearance in Wake County Court docket, Wednesday, December 14, 2011 in Raleigh, N.C.

John Rottet | The Information & Observer | AP

Reichard can also be a managing member, with Coker Sr., of an entity known as Europa Capital Investments, which owns 90,400 frequent shares of Hometown Worldwide, and has warrants for an additional 1.9 million shares.

Reichard is the son of Ram Dass, the late religious and LSD guru who gained renown within the Nineteen Sixties and Seventies.

CNBC earlier this week detailed how Coker Sr. and Reichard in 2010 created eight shell corporations that had been later offered off to different homeowners.

Most of these shell corporations, after they had been offered, ended up having their registrations revoked by the SEC for failing to maintain present of their disclosure filings, information present.

One of many corporations ended up being owned by an actual property tax lawyer in New York named Allan Schwartz, who did work for former President Donald Trump a long time in the past in reference to Trump’s actual property holdings. Schwartz informed CNBC he knew nothing about Reichard and Coker Sr., or the deli proprietor.

Hometown Deli, Paulsboro, N.J.

Mike Calia | CNBC

Information present {that a} securities lawyer named Gregg Jaclin was concerned within the creation of these shell corporations. Jaclin additionally was concerned three years later within the creation of Hometown Worldwide.

Jaclin was disbarred as an legal professional final yr after pleading responsible to federal felony costs associated to his creation of shell corporations to promote to people “who used these shell corporations as publicly traded automobiles for market manipulation schemes,” court docket information present.

Not one of the shells in that scheme had been one of many ones created by Coker Sr. and Reichard, or to Hometown Worldwide.

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