Ford formally unveilied the brand new electrical F-150 Lightning pickup on Might 19, 2021 at its world headquarters in Dearborn, Mich.
Michael Wayland / CNBC
DETROIT – If anybody doubted the significance of the electrical Ford F-150 Lightning to Ford Motor, they should not after the car’s theatrical debut on the automaker’s world headquarters this week in Michigan.
Ford turned its 12-story house – often known as the “Glass Home” for its boxy, glass-clad fashionable design – right into a 64,000 square-foot projection display for the car’s official unveiling Wednesday evening. It was an over-the-top presentation that spoke to the significance of the car and Ford’s pickup truck franchise, which hauls within the lion’s share of the corporate’s income.
Ford Chairman Invoice Ford referred to as it a “defining second” and “historic day” for the corporate. Ford CEO Jim Farley mentioned it was a “second of super pleasure” and could be take a look at whether or not mainstream People actually need electrical automobiles.
Ford did all the things it might to make the car interesting to pickup truck prospects – from its value to performance and design. It additionally added some stunning options that may not be attainable with a gas-powered car reminiscent of an unlimited entrance trunk, or frunk, and the flexibility to energy a home for days.
Here is extra on these options in addition to different issues to know concerning the truck.
The pickup resembles the automaker’s present F-150 however contains new inside and exterior options. It is powered by two electrical motors and a battery pack as a substitute of a conventional fuel engine. Will probably be supplied in two battery choices with focused ranges of 230 miles or 300 miles, Ford mentioned.
The design and performance of the F-150 Lightning pickup is supposed to be a truck, “not a science experiment,” in line with Linda Zhang, chief engineer of the car.
A promotional shot of Tesla’s Cybertruck.
Taking a jab at Tesla’s Cybertruck design, Jasen Turnbull, advertising and marketing supervisor for the Lightning, put it a distinct method: “Our prospects informed us they need one thing fashionable and superior, however didn’t need their truck to appear like a doorstop or a spaceship,” he mentioned. “They wished one thing distinct however not totally different.”
Tesla’s upcoming Cybertruck has a novel and polarizing design that was impressed by the movies “Blade Runner” and “The Spy Who Liked Me.”
The F-150 Lightning is obtainable with 11 outlet plugs, together with 4 within the frunk and one 240-volt within the pickup field for heavy-duty tools. Utilizing the car’s battery, the truck additionally works as an electrical generator. Relying on the quantity of electrical energy being drawn, it might energy a home for as much as 10 days, Ford mentioned.
Ford is partnering with photo voltaic firm Sunrun to provide an at-home EV charger and an inverter that may routinely draw energy from the truck when it is plugged in — sufficient to energy a whole house or sure vital merchandise throughout an influence outage. They’re going to additionally provide photo voltaic set up for homeowners.
A present hybrid electric-gas mannequin of the 2021 F-150 additionally options an electrical generator however not the extent of energy of the EV model.
The F-150 Lightning is estimated at as much as 563 horsepower and 775 pound ft of torque — about 130 horsepower and 200 pound ft of torque greater than the top-rated model with an engine.
The Lightning additionally boasts a large entrance truck, or frunk.
The frunk, situated the place the engine would sometimes be, is exclusive because the car’s grille is built-in into the hood. It creates an open, flat space that is simpler to load and unload than a bin-type frunk discovered on most EVs. It provides 14.1 sq. cubic ft of secured storage for dry or moist objects. For the latter, it additionally encompasses a drain on the backside.
2022 Ford F-150 Lightning
“I wish to say it is frunking superior,” mentioned Nancy Reppenhagen, Ford supervisor of world function course of who led improvement of the frunk. For tailgating, she mentioned it might be used as a cooler, desk or stand for a big flat display TV.
The frunk additionally options 4 110-volt outlet plugs and two USB ports for charging. It’s designed to retailer as much as 400 kilos.
The car’s value, very similar to the standard F-150, has a large bandwidth. Ford mentioned a work-oriented model of the truck will begin at $39,974. Extra consumer-centric fashions will begin at $52,974 and high out at round $90,000.
The “74” on the finish of the value has a hidden which means, a Ford spokesman informed CNBC. It is a nod to the 74th anniversary the the Ford F-Sequence in 2022, which is the primary model-year of the F-150 Lightning.
Ford mentioned the car will probably be worthwhile, nevertheless executives declined to remark whether or not each mannequin would make cash.
It’s anticipated to be one of many first mainstream electrical pickups, if not the primary, when it arrives in supplier showrooms by mid-2022.
Ford took greater than 44,500 reservations for its new electrical F-150 Lightning pickup lower than 48 hours after its official debut, CEO Jim Farley tweeted Friday morning.
“The response has been nice,” Farley mentioned throughout an interview Thursday on CNBC’s “Squawk Field.”
Ford’s sturdy reservations for the F-150 Lightning aren’t distinctive. Two days after unveiling the Tesla Cybertruck in November 2019, CEO Elon Musk tweeted that the corporate had taken 146,000 reservations for the metal trapezoid-shaped pickup.
The automaker is taking refundable $100 reservations for the F-150 Lightning on its web site.
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