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Adidas hikes outlook regardless of lockdowns, provide chain points By Reuters 



© Reuters. FILE PHOTO: A closed Adidas retailer is pictured in the course of the unfold of the coronavirus illness (COVID-19) in Hamburg, Germany March 28, 2020. REUTERS/Fabian Bimmer

BERLIN (Reuters) -German sportswear firm Adidas (OTC:) raised its 2021 gross sales outlook on Friday, saying it expects robust demand for brand spanking new merchandise regardless of ongoing lockdowns in Europe, provide chain challenges and political tensions.

Adidas mentioned it now expects gross sales to develop at a high-teens proportion charge in 2021, in comparison with the forecast it gave in March for development of a mid to excessive teenagers charge, with a leap of round 50% anticipated within the second quarter.

It mentioned the acceleration can be pushed by new merchandise in addition to huge sports activities occasions just like the European soccer championship and the Copa America.

Shares in Adidas had been up 3.2% in pre-market commerce at brokerage Lang & Schwarz.

Manufacturers together with Adidas and rivals Nike (NYSE:) and Puma confronted on-line assaults in China in March over statements about their sourcing of cotton from Xinjiang after studies of human rights abuses in opposition to Uyghur Muslims.

Adidas didn’t instantly point out that concern, past saying its new outlook took into consideration the geo-political scenario in addition to the influence of extended lockdowns in Europe and industry-wide provide chain challenges.

Nonetheless, it did say that it had seen gross sales leap 156% in better China within the first quarter, a yr after the coronavirus pandemic hit there. On the finish of the primary quarter, 89% of the corporate’s shops had reopened.

Puma mentioned final month it expects a shopper backlash in opposition to Western manufacturers in China and congestion at ports to hit its gross sales although it gave an upbeat outlook for 2021.

Adidas mentioned first-quarter gross sales rose 20% to five.268 billion euros ($6.35 billion), forward of common analyst consensus for five billion, whereas internet earnings from persevering with operations jumped to 502 million euros.

The corporate caught to its forecast for 2021 internet earnings from persevering with operations to rise to between 1.25 billion and 1.45 billion euros.

($1 = 0.8290 euros)

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