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Apple hires BMW veteran in newest signal of electrical automotive push 


This picture, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Photos

Apple has employed Ulrich Kranz, a former senior government at BMW who targeted on electrical vehicles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the most recent signal that Apple is severe about constructing an electrical automotive to compete with automakers resembling Tesla.

Hyundai stated earlier this yr it was in talks with Apple to fabricate its automotive earlier than strolling its feedback again and confirming it was not in discussions. Apple’s automotive mission has been restructured a number of instances, most just lately in early 2019.

Apple has by no means confirmed it’s constructing a automotive however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple employed Doug Subject from Tesla, who labored on Tesla’s Mannequin 3. With its experience in provide chains, battery expertise, and consumer expertise, Apple would symbolize a significant competitor to current automakers if it ever releases a automotive.

Apple didn’t say whether or not Kranz will work on Apple’s automotive mission, which known as Particular Initiatives Group or SPG. However Kranz has in depth expertise constructing groups targeted on electrical vehicles.

Earlier than becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electrical automotive. At BMW, he led the corporate’s electrical automotive improvement program, which resulted within the electrical i3 automobile and a hybrid sports activities automotive known as the i8, in response to Bloomberg, which first reported the rent.



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