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Budweiser APAC to spice up premium and non-beer choices By Reuters 

© Reuters. FILE PHOTO: Corona beer is seen on the market at a grocery store in East Grinstead because the unfold of the coronavirus illness (COVID-19) continues, East Grinstead, Britain, April 5, 2020. REUTERS/Adam Oliver

BEIJING (Reuters) – Budweiser Brewing Co APAC will step up promotion of premium beer manufacturers together with Hoegaarden and Corona and increase non-beer choices, betting a rising center class will enhance demand for higher-end merchandise, its chief govt mentioned on Thursday.

The Hong Kong-listed Asia arm of Anheuser-Busch InBev reported a 63.7% rise in first-quarter income, with whole quantity up 64.6%, pushed by robust consumption over the Lunar New Yr vacation and a low base for comparability because of the COVID-19 outbreak early final yr.

Budweiser APAC shares surged greater than 8% on Thursday after posting its outcomes.

Income doubled in China from the identical interval final yr and grew by double digits in comparison with the primary quarter of 2019. Income generated from premium manufacturers elevated by excessive double digits yr on yr, it mentioned.

“Premium and tremendous premium beers proceed to be our progress engine,” Jan Craps, co-chair and chief govt of Budweiser APAC, mentioned in an interview.

China’s rising center class and the proliferation and wishes of various ingesting events was driving the corporate to broaden its product portfolio, he mentioned.

“We all know that as a rustic and as extra folks get into the center class and better class by way of disposable revenue, the ingesting events, variations and the wants are getting extra advanced, so we have to provide a broader portfolio to fulfil what the patron is on the lookout for,” he mentioned.

Final yr, the corporate launched Mike’s Onerous Lemonade, a vodka-based glowing beverage, in China, and examined Budweiser ME3, a fruity model of its flagship beer.

In China, eateries and bars have been re-opened because the second quarter of 2020, with post-pandemic client visitors recovering strongly.

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