Clubhouse launches Android app as downloads plummet By Reuters
© Reuters. FILE PHOTO: The social audio app Clubhouse is seen on a cell phone on this illustration image taken February 8, 2021. REUTERS/Florence Lo/Illustration/File Photograph
(Reuters) – Stay audio app Clubhouse will start introducing a take a look at model of its app to Google (NASDAQ:)’s Android customers in america on Sunday, the corporate mentioned, in a probably large enlargement of its market.
The app, which spiked in reputation early this yr after movie star billionaire Elon Musk and others appeared in audio chats, has sparked copy cats from startups and bigger rivals together with Fb Inc (NASDAQ:) and Twitter Inc (NYSE:).
It has been accessible solely to customers of Apple (NASDAQ:) gadgets and by invitation. In some markets corresponding to China, invites had been so wanted some had been auctioned on on-line marketplaces.
However downloads of the app, one measure of recognition, have considerably fallen.
After peaking in February with 9.6 million downloads, that quantity fell to 2.7 million in March after which 900,000 downloads in April, in response to Sensor Tower.
The drop has sparked questions on its long run viability and whether or not its success was owed partly to individuals spending extra time at house through the pandemic.
The lengthy anticipated Android launch is anticipated to achieve extra new customers globally. The Android model will attain different English-speaking markets after which the remainder of the globe days and weeks after the U.S. market beta launch.
Clubhouse, which created the class, now faces the likes of Fb, whose CEO Mark Zuckerberg introduced in April a slew of audio merchandise, together with Clubhouse-style dwell audio rooms and a means for customers to seek out and play podcasts.
In January, Twitter Inc mentioned that it’s going to introduce a brand new characteristic to let customers cost admission to their dwell audio chat rooms in its “Areas” characteristic, as the corporate seeks to courtroom extra content material creators. It has been accessible to Android customers since March.
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