Disney CEO says 40% of upfront advert gross sales went to streaming or digital By Reuters
© Reuters. FILE PHOTO: A display exhibits the brand and a ticker image for The Walt Disney Firm on the ground of the New York Inventory Alternate (NYSE) in New York, U.S., December 14, 2017. REUTERS/Brendan McDermid
LOS ANGELES (Reuters) – Walt Disney (NYSE:) Co’s promoting income for the upcoming fall tv season rose by “double-digits” from the degrees of 2019 earlier than the worldwide pandemic, Chief Government Bob Chapek mentioned on Monday.
About 40% of gross sales in the course of the “upfront” gross sales interval went to streaming or digital adverts, Chapek mentioned at Credit score Suisse (SIX:)’s digital Communications Convention.
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