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Starbucks Stadium? Espresso chain applies for naming rights By Reuters 


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© Reuters. FILE PHOTO: Visitors lights illuminate a Starbucks check in Philadelphia, Pennsylvania U.S., Might 29, 2018. REUTERS/Mark Makela

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By Jonathan Stempel

(Reuters) – Starbucks Corp (NASDAQ:) has utilized with the U.S. trademark workplace for the proper to make use of its identify on a sports activities stadium or coaching facility.

In a June 2 software, the espresso chain sought approval to make use of its identify in “offering stadium and coaching services for sports activities and leisure actions” and “selling enterprise, sports activities and leisure occasions of others.”

Approval may allow Seattle-based Starbucks to hitch firms equivalent to AT&T (NYSE:), Financial institution of America (NYSE:), Canadian Tire, FedEx (NYSE:), Oracle (NYSE:), PPG Paints, Goal (NYSE:), Toyota and United Airways whose names already adorn skilled stadiums and arenas.

Starbucks declined to remark.

Naming rights agreements usually run for many years and might value a number of or tens of thousands and thousands of {dollars} yearly.

Amazon.com Inc (NASDAQ:) took a special path from most company sponsors when it named an area in downtown Seattle the Local weather Pledge Area. That constructing will home the Seattle Kraken enlargement group within the Nationwide Hockey League, and the Seattle Storm of the Girls’s Nationwide Basketball Affiliation.

The U.S. Patent and Trademark Workplace plans by early September to assign a lawyer to evaluation Starbucks’ software.

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