WNBA, PointsBet strike sports activities betting partnership
Sabrina Ionescu #20 of the New York Liberty shoots the ball in the course of the sport towards the Minnesota Lynx on Could 18, 2021 at Barclays Middle in Brooklyn, New York.
Steven Freeman | Nationwide Basketball Affiliation | Getty Photos
Sports activities betting agency PointsBet agreed to a partnership with the Girls’s Nationwide Basketball Affiliation. It is the primary cope with a girls’s sports activities league for the corporate.
The licensing settlement, introduced Friday, permits PointsBet to make use of WNBA workforce logos and gamers’ photos throughout its platforms to develop its model consciousness. The corporate desires to place itself for sports activities betting amongst girls’s sports activities customers, and the WNBA says viewership is up.
Monetary phrases of the one-year settlement weren’t supplied.
In a press release, WNBA Commissioner Cathy Engelbert mentioned the cope with PointsBet will present a digital second-screen expertise. The deal provides WNBA customers a brand new strategy to watch video games infused with PointsBet betting odds.
“Innovating on the WNBA and enhancing the fan expertise begins with recognizing how our followers wish to work together with the gamers, groups, and the league,” Engelbert mentioned.
The WNBA is celebrating its twenty fifth anniversary this season and says it is seeing a bump in viewership. Turner Sports activities reported a 27% improve (81,000 viewers) for the Could 14 NBATV telecast, a season opener that includes New York Liberty star Sabrina Ionescu. That is in contrast with the Washington-Connecticut sport final July, which averaged 64,000 viewers.
In October, ESPN mentioned the three-game WNBA Finals sequence that includes the Seattle Storm and Las Vegas Aces averaged 440,000 viewers, with Sport 3 averaging 570,000 viewers. The community mentioned the ultimate sport had a 34% improve in viewers over the 2019 WNBA Finals Sport 3 contest.
PointsBet believes within the development potential in betting exercise round girls’s sports activities. It measures the success of the 2021 girls’s faculty basketball event as proof girls’s sports activities can lure bettors. In April, ESPN mentioned the title sport between Arizona and Stanford averaged roughly 4 million viewers and peaked at 5.9 million. The community mentioned it was the most-watched girls’s contest since 2014.
“We’re thrilled to align with the WNBA and produce the world-class PointsBet expertise to some of the digitally-engaged fan bases on earth,” mentioned PointsBet CEO Johnny Aitken. “The WNBA has accomplished an exceptional job with rising fan engagement, and PointsBet is worked up to be a chunk of that puzzle transferring ahead.”
Primarily based in Australia with a U.S. headquarters in Denver, PointsBet can also be aligning for the way forward for in-game bets. In March, it acquired Banach Expertise — known as the Robinhood of sports activities playing. In-play wagering permits customers to make micro-bets throughout video games.
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